Marketers need to build a testing model that can prove to stakeholders—and themselves—the true contribution of different data ...

A new McKinsey & Co. study finds that CEOs and their chief marketing officers are becoming increasingly disconnected, and the gap between CEOs’ and CMOs’ perceptions of the marketing function appears ...

These appointments follow the resignations of directors Travis McCourt, Ashley Marshall, and Alejandro Tani, effective immediately, as they pursue other professional and personal opportunities. Their ...

There are just a few days left to enter our prestigious in-Cumbria Business Awards 2025 in association with headline sponsor, NRL. Deadline for entries is Tuesday, July 1st.

However, traditional full-time programmes are often not a feasible option for professionals managing both work and personal ...

San Diego State football moved into Snapdragon Stadium in 2022. Its athletics revenues have skyrocketed since.

In the fiercely competitive FMCG market, only efficient innovation can create a true competitive edge. As consumer preferences change rapidly and the market environment remains uncertain, how can ...

Luca de Meo's pending exit from Renault has drawn back into the spotlight some glaring and uncomfortable questions for the.

AJ Eckstein learned a few years into his consulting job that his job was to hand off recommendations, not implement them, and he wanted more autonomy.

“There’s not a lot of time and effort spent on figuring out what is the actual question,” said Gary Wolf, founder of ...

Telecommunications giant MTN Ghana, has trained 35 young entrepreneurs in the Upper East Region on how to leverage social media platforms to boost their businesses. The training, which included how ...

Small-cap firms often struggle to attract top-tier talent, particularly in competitive sectors like AI or biotech. Access to ...