At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

The present digital age has turned most advertising approaches into standard and expensive yet overwhelming practices ...

Entertainment Marketing Summit will gather major industry leaders to offer lessons about box office wins and losses.

Python is the Library of Congress of Artificial Intelligence – By Eric Malley Series 1 of 4: The $611 Billion Pitfall in Digital Marketing Digital marketing offers businesses immense opportunities for ...

As 4/20 approaches, the cannabis industry is aflame with trends and opportunities that extend ... the strong potential for success in these marketing campaigns. This trend reflects a broader ...

Following the success of its inaugural year, the Global Launch Summit by ERA Global returns to Palms Casino Resort in Las ...

Business and government leaders on Tuesday convened in Grand Rapids to highlight the opportunities small businesses have with ...

In what serves as an experiential learning opportunity, students in Patrick Fennell’s Marketing Research class at Kennesaw ...