Much of the tobacco control literature concerning price has focused on taxation as an intervention, and while this body of literature has been very important, more research is needed regarding tobacco ...

Costs are fixed for placing ads, booking air time, planning media schedules etc and the marketing manager that I talked about in my last article often finds it easy to work out his annual ad spend ...

Rasna has announced the acquisition of the 90s beverage brand Jumpin. Group Chairman Piruz Khambatta lets us in on the ...

Ever gone to a store for one item but came back with it and something else because it was cheaper together? That’s price ...

Instead of aimlessly guessing how to plan their budgets for the year ahead, marketing teams can use data to guide their ...

The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the organization as CEO. Thomas-Copeland will succeed Marla Kaplowitz, who is stepping ...

A crypto analyst who nailed Bitcoin’s pre-halving correction last year believes that the final stages of the BTC bull market are underway. Pseudonymous analyst Rekt Capital tells his 546,700 followers ...

BitMEX co-founder Arthur Hayes is leaning bullish on Bitcoin (BTC) as surging liquidity conditions boost the value of the flagship crypto asset. In a new interview on the White Crypto YouTube channel, ...

The company said the drop was due to customers signing up for base rate plans with lower prices "in response to more intense marketing and promotional price competition targeting both new and ...

The Price to Earnings (P/E) ratio, a key valuation measure, is calculated by dividing the stock's most recent closing price by the sum of the diluted earnings per share from continuing operations ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

Planning an apartment mix in a residential project requires ... We understand that good design eases marketing and achieves a higher price. In addition to meticulous planning, we add large spaces ...