Your choice of media channel mix signals more about the quality perceptions of your brand than you might imagine.

For CFOs to grow a business consistently, they must have a focused strategy. For marketers and their agencies to help CFOs ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

Trump’s tariffs have rocked global trade. As the EU weighs its response, experts weigh in on what beauty and personal care ...

In the latest quarter, 5 analysts provided ratings for SEMrush Hldgs SEMR, showcasing a mix of bullish and bearish ...

Yihai International has successfully leveraged Haidilao, China’s largest hot pot restaurant chain, to grow its revenue and profit in the catering and retailer channels. In the retailer channel, Yihai ...

Sandeep Kumar Gupta, CMD of GAIL (India), discusses the proposed Rs 20 per MMBTU tariff increase, which could generate Rs 3,400 crore annually. He highlights infrastructure developments, including new ...

Meghan Markle's first drop of her lifestyle brand As Ever sold out in less than an hour, the Duchess of Sussex revealed ...

More hikes in raw material prices and freight costs would pressure Supor’s earnings, as they typically account for the bulk of the cost of sales. Supor has a healthy balance sheet with minimal net ...

The 54-show lineup at the 44-year-old San Diego venue includes Rock & Roll Hall of Fame inductee Frankie Valli, 90, and ...

Makeup and packaging manufacturers addressed this — and more — at Cosmoprof Worldwide Bologna’s crowded 56th edition, where ...