Much of the tobacco control literature concerning price has focused on taxation as an intervention, and while this body of literature has been very important, more research is needed regarding tobacco ...

Costs are fixed for placing ads, booking air time, planning media schedules etc and the marketing manager that I talked about in my last article often finds it easy to work out his annual ad spend ...

Rasna has announced the acquisition of the 90s beverage brand Jumpin. Group Chairman Piruz Khambatta lets us in on the ...