Consumers frequently experience immersive service in health care (e.g., hospital stays, residential care), education (e.g., school/university attendance) or hospitality (e.g., air travel, resorts) ...

African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market.

Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...