ICICI Lombard’s Sheena Kapoor talks about the evolving marketing landscape, key BFSI trends, campaign strategies, the role of AI in personalisation and customer engagement, and more.

Dr. Mohan Menon, far right, meets the group of local middle and high school educators who participated in marketing classes at the Mike Cottrell College of Business led by Mohan and Mary Norman.

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The ...

According to Guilherme Stefanini, Global CMO of the Stefanini Group, "With the mergers and acquisitions, we greatly increased ...

Plans for the Ranch, on the site of the fairgrounds' formerly named Equestrian Center, are beginning to take shape. But with ...

Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.

Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

For retailers looking to boost customer engagement and foster long-term loyalty, managing the Rule of 7 with positionless marketing helps brands execute this strategy efficiently.

The Vitamin Shoppe has launched a shop-in-shop concept dubbed Hometown Stores that features areas of at least 200 square feet ...

In this episode of The Top Line, sponsored by PatientPoint, Andrew Schultz, President of PatientPoint Precision, discusses ...

Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

A PC gamer reimagines Steam on Windows 98, impressing other users with attention to detail - picture-perfect nostalgia. Valve's Steam started in 2003 for game updates, supporting Windows 98; now ...