By using perceptual mapping, you'll be one step ahead of the competition, because you'll know that you are making a unique claim that sets you apart from the competition. * * * Just as positioning is ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

The San Diego Padres are in the middle of an intense fight for the National League West, fighting the Los Angeles Dodgers and San Fransico Giants a third of the ...

Whether you’re targeting local injury clients or national co-counsel, each audience requires its own message, tone and ...

Put the Market at the Center of Your Position with MarketingProfs DNA Positioning Consulting The core foundation of any B2B business is its position and message to the market. However, many ...

Today’s business environment demands more than efficiency it demands agility. For CEOs in Ghana and beyond, the ability to pivot quickly in response to market shifts, policy changes, and ...

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan.

There is measurable value to be created by unifying marketing, communications and public affairs activities under a single leader. Newsletters Games Share a News Tip Featured ...

Tarrant County officials change electoral map, strengthening Republicans' position. Posted: June 4, 2025 | Last updated: June 4, 2025. After the vote, a Republican State Rep. announced he would ...

New Delhi: French technology brand Alcatel, after a seven-year hiatus, has re-entered India's smartphone market and looks to become one of the top three smartphone brands in the country within the ...