Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

All this directly affects how you market and position your product. The other name for perceptual mapping is positioning mapping. It is a visual tool that is used in marketing to display ...

Perceptual maps can also assist companies in better positioning their products in the market by assisting them in identifying the features that consumers value the most. A two-axis perceptual map ...

Market researchers use perceptual mapping to compare products (and potential ... showing a business its position relative to the competition. In addition to identifying potential new products ...

Your market position has a big impact on brand recognition ... Brand-mapping is an excellent way to do that. "Perceptual brand mapping is the visual plotting of specific brands against axes, where ...

As outlined in a report titled "Positioning Analysis: Marketing Engineering Technical Note" by Decision Pro Inc., perceptual map is a visual process of mapping the potential connection between ...

No market or industry is exempt from ... We recommend creating a "brand positioning map" (also known as a "perceptual map"). It is a powerful tool, providing a visual representation identifying ...

Citations: Carpenter, Gregory. 1989. Perceptual Position and Competitive Brand Strategy in a Two-Dimensional, Two-Brand Market. Management Space. (9)1029-44.

Niraj Dawar is a professor of marketing at the Ivey Business School, Canada. He is the author of TILT: Shifting your Strategy from Products to Customers (Harvard Business Review Press, 2013).

She says this can be done by using positioning and perceptual mapping, two marketing tools which can be implemented in the volunteering context. The paper describes ‘Positioning’ as the 'relative ...