The margin of error allows you to use smaller sample sizes when conducting customer surveys. The measurement directly relates to the size of your sample, with larger ...

In just about any discussion of a poll about the very close presidential race between Vice President Kamala Harris and former President Donald Trump, you’ll hear the phrase “within the poll ...

In just about any discussion of a poll about the very close presidential race between Vice President Kamala Harris and former President Donald Trump, you'll hear the phrase "within the poll's ...

Conducting a poll isn’t an exact science. The process is susceptible to lots of common problems and baked-in biases — more than just the “margin of error.” By ...

Doug Schwartz is affiliated with the American Association of Public Opinion Research (AAPOR). As the director of the Quinnipiac University Poll, which has been taking the pulse of the public on ...

Q: Do the pollsters know who is going to win the election? A. With the number of polls released every day, you would think that there was a definitive assessment on who is going to win the ...