Discover the top 7 must-have makeup essentials that every beginner needs to build a simple, stylish, and flawless starter kit ...

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Maybelline has one of the finest lipsticks, kajals, concealers, and other makeup products. Here are all Maybelline makeup products you need to keep.

The bold, shimmering makeup of "Euphoria" is just as iconic as the show itself. But for Donni Davy, the makeup artist behind ...

Hard Candy’s collaboration with the Girl Scouts offers a delightful fusion of beauty and nostalgia. These limited-edition ...

A cosmetic chemist weighs in on Gen Z's obsessions, from allowance-friendly moisturizer to high-end hand sanitizer ...

The beauty and wellness industry is increasingly embracing inclusivity by developing adaptive makeup and accessible beauty products for individuals with disabilities and diverse needs.

Ulta's Spring Haul event starts today and runs until April 5. It is the perfect time to stock up on your favorite cosmetics ...

Use the code " ABHINSIDER " at checkout to take 25% off sitewide with zero exclusions—woo! The limited-time deals event takes ...

Whether you prefer a one-and-done sweep of shadow or to expertly blend multiple shades, this brush is key. Morphe recently ...

Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are ...