The Instyle team of beauty writers and editors rely on the Milk Makeup Hydro Grip Primer to help their makeup outlast concerts, outdoor music festivals, and long work days. Here’s our honest review of ...

I skip the Rare Beauty Soft Pinch Liquid Blush selling at $35. A great alternative is the e .l.f. Camo Liquid Blush which is ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

The Big Game is here, and e.l.f. (NYSE: ELF) is making a new play, joining the live viewing experience and inviting the ...

Finding the perfect Valentine’s Day gift can be tricky, but makeup sets are a sure way to impress beauty lovers. This article ...

Every product below checks out at under $30, but in our tests, they all deliver elegant formulas, scents, and results that ...

Tarang Amin; Chairman of the Board, President, Chief Executive Officer; elf Beauty Inc Mandy Fields; Chief Financial Officer, Senior Vice President; elf Beauty Inc Thank you for joining us today to ...

The Boots x Love Island All Stars Beauty Box has finally landed and shoppers can bag themselves around £200 worth of ...