Underpainting has a long history in drag makeup, where it's used to soften hyper-defined contour. But it made its way mainstream via TikTok, where creators use underpainting to achieve a more lived-in ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

The Big Game is here, and e.l.f. is making a new play, joining the live viewing experience and inviting the community to its pioneering first live watch party "The E.L.F. TIME Show." The beauty brand ...

Tarang Amin; Chairman of the Board, President, Chief Executive Officer; elf Beauty Inc Mandy Fields; Chief Financial Officer, Senior Vice President; elf Beauty Inc Thank you for joining us today to ...

Q3 2025 Earnings Call Transcript February 6, 2025 e.l.f. Beauty, Inc. misses on earnings expectations. Reported EPS is $0.74 ...

It’s been nearly a month since the wildfires that swept across Los Angeles county changed thousands of lives forever. Though the fires are now 100% contained, the aftermath of the tragedy is still ...

The Boots x Love Island All Stars Beauty Box has finally landed and shoppers can bag themselves around £200 worth of ...

A good primer can blur the appearance of pores, fine lines and wrinkles, and make your makeup look flawlessly smooth. We ...

WE all love a bargain dupe, and this one from Marks & Spencer is perfect if you love the premium look but not the price tag. A classic black bag is a must for any wardrobe, but some luxe ...

Spiritbox, Arch Enemy and Rivers Of Nihil are among the best new metal songs this week. Plus, vote for your favourite!