Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Makeup is no longer just about enhancing your features—it’s about completely reinventing them. The trending, ‘unrecognizable ...

"Beauty, for girls like us, is more than aesthetics, it is a sign to ourselves and others that we are not alone." ...

One of the easiest and most effective ways to express these aesthetics is through beauty. Change your look, change your life, right? On one hand, I think this is a noble pursuit. To me ...

A Wisconsin woman has created a makeup brand known around the world. LunatiCK Cosmetic Labs specializes in ghoulish glam and ...

Fresh Aesthetics clinic founder Linda Wong shares her secrets to business success in the beauty industry as a woman, and soon ...

Overall, it’s about experimenting and seeing how far you can change your look just using makeup. We’ve lived in an era of quiet luxury and the clean girl aesthetic for far too long.

The cosmetics industry is evolving rapidly, driven by advances in materials science and nanotechnology. Electron microscopy, a powerful imaging technique is becoming indispensable for studying the ...