Young shoppers are buying beauty products more than ever despite a negative outlook for the economy, found bank Piper Sandler ...

“Most Gen Xers are falling behind in retirement savings, counting on Social Security to make up the difference — which won’t be sufficient. With increased life expectancy, they stand to ...

In 2024, 18% of the U.S. workforce belonged to Gen Z. They’ve surpassed the baby boomers, born 1946-1964, who make up 15%. Gen X, meanwhile – the generation born 1965-1980 – comprise 31%.

WHAT COMES after Z? Lots of names have been pitched for the world’s youngest generation, born roughly since 2010. Some are predictable, such as “iPad kids” and “Generation AI”.