Apple's ‘Lessons’ ad targets students in India as MacBook sales rise across education and enterprise segments.

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Again, while pricing has jumped back up, you can still score a perfectly capable 13- or 15-inch 16GB M4 MacBook Air down at ...

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A new University of Mississippi meta-analysis of 56 studies finds the Apple Watch delivers fairly accurate data for heart ...

A study supported by Apple shows how the App Store fueled a $1.3 trillion economy in 2024, which will likely be used as a ...

Officially, she is CNET's European correspondent, covering tech policy and Big Tech in the EU and UK. Unofficially, she ...

Storm troopers and Roman Legions are set to cross paths at a history-themed event in the Derbyshire Dales. Crich Tramway ...

Mac Jones is happy finally to be with coach Kyle Shanahan and the San Francisco 49ers even if it came four years after many ...

Apple’s latest India-centric Mac campaign, "Lessons," is making waves, showcasing shiny new M4-powered MacBooks and nascent "Apple Intelligence" features to woo students. The slick ad, directed by ...

Released on June 4, 2025, the ad, directed by award-winning filmmaker Ayappa, captures the dynamic life of students while showcasing how the MacBook Air with the M4 chip and AI-driven features enhance ...