Marketing stunts tend to range from the banal to the broadly clever—but rarely do they border on the chaotically brilliant.

Stetson cowboy hats are an iconic American accessory. The popular Skyline style will cost you $245, while other premium varieties can set you back $5,000. Over the years, famous figures like ...

The retail selling floor next to the livestock judging pasture is heavy-gauge: There’s cattle-handling hardware, 900-degree home pizza ovens and Western hats of felt from pelt. Joe Young sells ...

Plus, a guy in a Cheesehead cowboy hat — that has to be extra points or something. Ahead of the event, we talked to a few of the best bull riders in the world about their style and the most ...

Fringe, denim, leather boots, and cowboy hats aren’t just a fashion trend; they are cultural nods to a rich Black American ...

This isn’t Beyoncé’s first rodeo — or the first time you can get one of her hats Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the brand since 2005 and has 17 ...