The rebooted brand identity, rolled out to users on Tuesday, embraces the flat logos, gradient colors and minimalist design ethos that had been embraced by Microsoft Corp. , Alphabet’s Google ...

The company unveiled a new logo for HP Enterprise, a green rectangle that evokes the work of the late minimalist artist Sol LeWitt. The PCs and printers that once had a prominent place at HP ...

The logo retains the core colours long associated with the brand – green and yellow – but it has opted to swap out italics in favour of a more minimalist typeface. Meanwhile, the new symbol – ...

Some of the other companies taking up the trend for minimalist branding have also looked to earlier iterations of their logos for inspiration. Kodak has replaced its logo for a version similar to ...