“In small amounts, it's generally safe, as most lip balms are formulated with skin-safe ingredients,” he says. “However, some ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

TikTok's latest double-lined lip trend is the ultimate hack for those who struggle to put on lip liner. We asked an expert on ...

Makeup and packaging manufacturers addressed this — and more — at Cosmoprof Worldwide Bologna’s crowded 56th edition, where ...

Unilever has confirmed its acquisition of British refillable deodorant brand wild, reigniting debate about whether buy-outs ...

While meant to be a joke, the fake offerings can generate valuable buzz and in some cases lead to real product launches.

Sale 2025 just kicked off, and I found the best deals to grab as an Amazon shopping expert. Shoppers can save on Apple ...

Infused with peptides, niacinamide, along with La Prairie’s exclusive Cellular Complex and Lumidose, the new and improved ...

Between Amazon’s Big Spring Sale and Walmart’s Spring Savings Sale, merchants are trying to make spring sales a thing—and ...

Between Amazon’s Big Spring Sale and Walmart’s Spring Savings Sale, merchants are trying to make spring sales a thing—and ...