said Linda Boff, executive director of global brand marketing for GE, Fairfield, CT. ?What we have put on Vine is remarkably different from a film we have shown on television, is remarkably different ...

"Our customers and business leaders don't log on to a different internet at night," Linda Boff, General Electric's VP/CMO, observed. "When you think about that, the stakes for all of us have changed. ...

Linda Boff discusses GE's branding strategy and the shift towards programmatic advertising in a digital age. Burger King's CMO reveals the formula for the brand's success and why they're sticking ...