The NBA season is really heating up, and trade deadline drama is at its peak. The post Nike Rejected LeBron James’ Idea for ...

As soon as the dust settled on the Doncic trade, speculation about LeBron's immediate future began to percolate. This was a trade orchestrated in secret, without his approval. The Lakers would love to ...

The Los Angeles Lakers shocked the world when they traded Anthony Davis to the Dallas Mavericks for Luka Doncic. Not only was ...

After seven seasons with the Dallas Mavericks, the organization basically shipped star guard Luka Doncic to the Lakers for ...

There is significant news breaking about Kevin Durant ahead of Thursday's trade deadline. And it's not that the Phoenix Suns ...

In a blockbuster trade that shook the NBA world, the Mavericks sent Luka Doncic to the Lakers for Anthony Davis as part of a ...

Nike’s latest TV ad is another slick paean to individual empowerment and prevailing despite the naysayers. Centered around Memphis Grizzlies star Ja Morant, the commercial features various ...

The Los Angeles Lakers have just altered the NBA landscape. Less than an hour after defeating the New York Knicks, the Lakers ...

Not only was LeBron James reportedly surprised by the transaction ... president Nico Harrison’s dating back to the latter’s Nike days. Now Davis also has centers to play next to him in Dallas.

Mavs GM Nico Harrison's career is marked by two major events: trading Luka Doncic and botching Steph Curry's Nike deal.

Dallas did, sending Luka Doncic to the Los Angeles Lakers for Anthony Davis and a first-round pick in what might be the most ...