“Some brands, currently on online bestseller lists, are claiming to be in-vivo tested; however, their in-market sunscreen product samples deliver SPF 20 against a claim of SPF 50,” read Lakme ...

The Derma Co.'s billboard in Ghazal's post said, ‘Hey Lakme, Congratulations on finally getting SPF 50 in-vivo tested. Welcome to the Derma Co. standard’. It was in response to Lakm é's ...

Honasa alleged that a recent Lakme campaign titled “SPF Lie Detector Test” unfairly undermines competing products, including one that closely resembles a sunscreen from The Derma Co Honasa ...

The sunscreen aisle just got hotter. In a bold (and short-lived) move, Ghazal Alagh co-founder and Chief Innovation Officer at Honasa Consumer Ltd.—the parent company of Mamaearth and The Derma ...

New Delhi: The battle for dominance in India’s Rs 2,000 crore sunscreen market has turned into a public face-off between legacy beauty brand Lakmé, owned by Hindustan Unilever (HUL), and Honasa ...

Honasa Consumer has sued HIndustan Unilever Ltd over an advertisement for Lakme Sun Expert sunscreen, claiming that it is disparaging and misleading. In a lawsuit filed in the Delhi High Court ...

Lakme is anticipating a surge in demand for mini beauty products in India, driven by affordability and the desire for experimentation, especially among Gen Z. Sunanda Khaitan highlights the ...

India’s beauty market is heating up, and sunscreen has unexpectedly become the battlefield. In what many are calling the industry’s first real 'Sunscreen Skirmish,' legacy giant Lakmé and ...

The Delhi High Court ordered the removal of HUL's Lakme ad. Honasa Consumer Ltd-- the owner of the FMCG brand MamaEarth-- and Hindustan Unilever Limited--Lakme's parent company--filed defamation ...

The gold standard and globally recognised method to test the efficacy of sunscreen is SPF in-vivo testing, something that Lakme has been doing since 2015 across its sun portfolio. Unfortunately ...

Hindustan Unilever Limited (HUL) on Thursday informed the Delhi High Court that it will withdraw and republish Lakme ad campaign that allegedly disparages Honasa Consumer Ltd.’s skincare brand ...

Mamaearth-parent Honasa Consumer has filed a lawsuit in the Delhi High Court against FMCG major Hindustan Unilever (HUL) over a recent advertisement for the Lakme' sunscreen brand, titled 'SPF Lie ...