Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

LEGO collaborated with Bluey to create five new sets for preschoolers and up. They'll be released on June 1, and you can ...

The LEGO Group and The Pokemon Company have announced their collaboration to bring brick mons out in 2026, probably full of ...

Perhaps you might still see Lego as a construction toy for kids. But that's just not true: In the last several years, the Danish building blocks company has focused more and more on creating sets ...

Since March 2024, the LEGO Ideas website has included an entry for Bellingham's Old City Hall (present-day Whatcom Museum).

The design and quality was approved by local health ... to websites that receive affiliate marketing money to promote LEGO toys and informed them of changes coming with LEGO products, according ...

And given how quickly Bluey merch and toys tend to vanish from shelves, it’s a safe bet these LEGO kits will be hot ... while the easy-build design is good for younger builders to create their ...

Lego said its sales increased last year as its ... take share from its rivals despite a dip in global demand. The Danish toy-bricks maker saw strong growth in the Americas, Europe and Middle ...