Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

Despite a recent setback, Lego designer and former Milwaukeean Todd Elliott plans to continue working to make his art museum ...

LEGO collaborated with Bluey to create five new sets for preschoolers and up. They'll be released on June 1, and you can ...

Ready to say “yes!” for less? I know I am. Let’s face it — kids are always begging for brand-new toys, and the Amazon Big ...

BrickLink is a Lego Group-owned online community, marketplace and design software popular with adult fans of the toy brand. In January, Elliott's museum design was accepted to BrickLink's ...

In the world of toys – action figures, robots, building kits, cars, and countless others included – there is no other show bigger than New York Toy Fair. We're in the midst of the show right now, and ...

Gifting a child STEM toys is a wonderful way to mix play and learning. It’s truly a win-win: As they play, STEM toys will ...

These LEGO Bluey sets are guaranteed to sell out. If you have (or spend time with) kids of a certain age, you’ve almost ...

But Lego Mario Kart hits a different cadence. They’re still compatible with those bulky electronic figures - each vehicle has a slot just large enough to fit them in, plus a code for the toy to scan ...

Seven Star Wars LEGO sets that continue to be fan favorites, featuring ships, droids, and legendary characters.