The Lego System-in-Play framework, introduced in 1955, means that people can expand their Lego creations with modular pieces manufactured at any point in time. “This means that bricks bought years ago ...
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Lego's vibrant new brand identity feels both nostalgic and timelessWe all know the Lego logo, but beyond that core brand asset, our favourite purveyor of coloured building bricks has been a little inconsistent in its branding. That's changing with the launch of a ...
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The LEGO Group is igniting imaginations and fostering valuable social skills with the launch of its 2025 series of free ...
Today, the LEGO Group and The Pokémon Company International announced a new multi-year partnership that will bring LEGO® PokémonTM to fans for the first time from 2026. Since the debut of the Pokémon ...
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