Last week at CES, Lego introduced its new Smart Play system, with a tech-packed Smart Brick that can recognize and interact ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

The Danish toy giant spent eight years developing screen-less tech to allow its brick toys to roar and rumble in real time, ...

The Lego Smart Brick won our Best in Show award at CES 2026, and it was no wonder after watching Lego designer Maarten Simons ...

Lego and Pokémon have unveiled their first Lego Pokémon sets, featuring Pikachu and more. Here’s when and how fans can buy ...

An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

The newly announced LEGO Smart Play bricks are launching with a huge caveat, though one of them is slightly cheaper than ...

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

LEGO ‘SMART Bricks’ will roll out in LEGO Star Wars sets as early as March 2026, per LEGO’s official press release. In barest ...

FIRST officials said the challenge is aimed to build a pipeline and pathway for students, while they have fun doing it.

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...