TikTok’s viral Hongdae boy videos – while they may be comedic parodies – are drawing attention to broader insidious forms of ...

To find out more about how the tariffs will impact K-Beauty in the U.S., I spoke to Cho on her unique perspective as both a K ...

Long the butt of sitcom jokes, toupees—now called “hair systems”—have leveled up in recent years, and a growing number of ...

Long considered a global trendsetter in cosmetics, South Korea is now at the forefront of the men’s skincare revolution in Asia, with a sharp uptick in demand for natural and cruelty-free men’s facial ...