Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

The Akron native's new doll features custom varsity jacket, Nike sneakers and an "I Promise" wristband honoring his Northeast ...

LeBron James is no stranger to collaborations. It’s been 15 years since he took his talents to South Beach and teamed up with ...

Mattel® announced today that its iconic Barbie® brand is introducing a LeBron James Ken® doll, the basketball legend, author, activist and philanthropist. The launch, in partnershi ...

Professional basketball player LeBron James is now the first-ever athlete to have a Ken doll version of himself.

the 2023 “Barbie” movie is credited for skyrocketing the brand’s popularity in the adult stratosphere. It also catapulted Ken ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first professional male athlete to have a Ken doll modeled in his likeness.

Mattel, Inc. has announced the release of a Ken® doll modelled after basketball superstar, author, activist, and ...