A new study conducted by Kantar, the world's leading marketing data and analytics company, reveals that Rembrand's Augmentation Intelligence (RAI) significantly enhances brand awareness and ...

HIG's interest in Kantar Media would represent a major deal for the private equity firm, which owns stakes in companies such as Interpath Advisory. Last week, France's Ipsos said it was evaluating ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The study was conducted through analysis of ad equity metrics from Kantar’s Media Reactions 2024 report and cross-media analysis (drawn from Kantar LIFT+ campaign measurements). The research ...