SWEDEN – Data and measurement business Kantar Media has won a contract to deliver the Swedish television and online video audience measurement currency service. The contract was awarded by the Swedish ...

More than 100 years after its founding, the Association of National Advertisers (ANA) finally has its own product to ...

CBS Mornings,’ one of the network’s main money-making programs, saw its average total viewers drop below 2 million for the ...

British grocery price inflation edged higher in March, industry data showed on Tuesday, putting more pressure on consumers' ...

Labour TD and arts spokesperson Robert O'Donoghue has accused the Irish government of siding with Netflix over Irish artists ...

Sinn Féin MEP Lynn Boylan has welcomed an agreement on new rules for toy safety across the EU which will ban the usage of ...

The study was conducted through analysis of ad equity metrics from Kantar’s Media Reactions 2024 report and cross-media analysis (drawn from Kantar LIFT+ campaign measurements). The research ...

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...

As the industry looks to unlock Gen Z’s buying power, influencers may be the key to gaining their loyalty, sources say.

Cutting ad budgets during an economic downturn could cost brands five years of growth, according to studies cited by Pierre ...