But is it a better design? To recap first let's take a look at that new Jaguar logo again. There's a lot of things that can be criticised about the new Jaguar logo. The wide kerning, the random ...

Jaguar has a new brand identity. This includes a new logo and several design elements. The first all-new Jaguar EVs will debut in 2026. Jaguar, the British luxury automaker that used to ...

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup.The 102-year-old ...

Last year brought us plenty of logo and visual identity stories, and it was the biggest companies' new looks that caught the attention of our readers. Here, in reverse order, are the most read logo ...

Jaguar announced a bold rebranding exercise under the Panthera project which fueled dissent within Jaguar’s design team. Tap ...

British car brand Jaguar unveiled a new logo and wordmark as part of the company's shift away from making petrol-powered cars towards electric only. The new branding centres around an uppercase J ...