But is it a better design? To recap first let's take a look at that new Jaguar logo again. There's a lot of things that can be criticised about the new Jaguar logo. The wide kerning, the random ...

Jaguar’s recent rebranding effort, unveiled as part of its Panthera project, has not only faced widespread public criticism ...

Last year brought us plenty of logo and visual identity stories, and it was the biggest companies' new looks that caught the attention of our readers. Here, in reverse order, are the most read logo ...

Jaguar announced a bold rebranding exercise under the Panthera project which fueled dissent within Jaguar’s design team. Tap ...

Jaguar recently revealed its new EV direction, much to the chagrin of its consumer base. It launched a new logo with a simplified font to carry with an insistence to “move away from traditional ...

The rebirth of Jaguar has been headline news around the world, from the reveal of the new branding and logo in that controversial video, to the Jaguar Type 00 design vision concept car unveiled ...

Gives me that Cyberpunk 2077 energy." Jaguar, unveiled its new logo and branding strategy on November 19. In recent times, the manufacturer has been going through a process of metamorphosis to ...