While many brands have been chasing heritage aesthetics lately, Jaguar went the other way, and then some. With bold, bright ...

Few rebrands have caused as much controversy in recent years as Jaguar's new look. While many brands have been chasing ...

In a recent interview with Dezeen, Saville called the 2023 rebrand "totally and utterly irresponsible". But it isn't because ...

Jaguar has done the same as US brewing giant Anheuser-Busch did in 2023 when it tried to rebrand Bud Light by using a transgender actor, Dylan Mulvaney, in an advertising campaign. Never has the ...

Jaguar’s least forgiving critics might have argued the carless rebrand launch signaled last-minute planning. In reality, the launch was the culmination of a four-year design process. In November ...

JAGUAR Land Rover is to review the advertising agency behind its controversial pink rebrand after facing a fierce backlash. The iconic British car manufacturer sparked outrage in November when it ...

When Burberry dropped its latest rebrand back in 2023, we were particularly fond of the new logo. One of the strongest ...

JAGUAR giving into the woke bridge with its controversial pink "rebrand" has hurt the company big time, a brand and culture expert has claimed. The iconic British car manufacturer sparked outrage ...

Jaguar’s final V8-powered SUV arrives in Australia with just 60 units planned, exclusive features, and a looming all-electric ...

In the mid-’60s, Jaguar was best known in the public consciousness for the impossibly sleek E-Type sports car, also known in North America as the XKE. But the majority of the brand’s lineup was ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving ...