Jaguar is preparing for a total reset ... we can't help but notice that the leaper now looks a lot like the logo used by sports equipment brand Slazenger. Add CarBuzz to your Google News feed.

Jaguar doesn't need a new logo, it needs a new mindset entirely ... Jaguar should focus on what people know -- and love -- the brand for: wild sports cars like the V8-powered F-Type, and big ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...