Jaguar announced a bold rebranding exercise under the Panthera project which fueled dissent within Jaguar’s design team. Tap here for more details.

The controversial campaign debuted with a teaser ad featuring brightly dressed models but no ... also critiques the new logo and graphic identity as disconnected from Jaguar’s core narrative ...

Jaguar's own design team said it was sidestepped as part of the rebrand and has expressed concern with the result.

The British automaker is reinventing itself starting with an electric four-door grand tourer promising 430 miles of range.

In their place will come the new fully electric models, the first of which the ... which also included an updated typeface for Jaguar's iconic logo, a redesigned leaping-jaguar mark, and a new ...

The new 'H' emblem on Honda's prototypes is wider and boxless, modernising the 1961 logo for a nostalgic yet contemporary ...

With 626 hp, the Octa is the most powerful Defender ever, but it is also the most capable. To understand the auto industry, ...

Go to YouTube and you'll find videos of Land Rover test drivers hooning prototype Defenders around the Nürburgring. It's wild to see a boxy SUV on knobby all-terrain tires squeal and slide around ...

Anyone who knows me knows I love a good silly performance SUV. The reveal of the original Porsche Cayenne was a formative ...

The simplified "H" forgoes the square frame found on the current logo and borrows a key element from its previous 60s-era ...