Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

Sales of the luxury car manufacturer appear to have nose-dived following its controversial move to scrap its iconic 'growler' ...

Jaguar’s bold rebrand and EV pivot have driven sales off a cliff. With just 49 cars sold in Europe last April, the luxury automaker’s future looks shaky. Jaguar’s European sales plummeted 97.5% in ...

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

Bentley unveils the fifth iteration of its historic Winged B logo. The modernized embled will make its debut on an ...

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97. 5% drop from the ...

A thumping V12 engine inside a fully custom body powers the latest and greatest from the restomod firm formerly known as East ...

Apple may reposition the Apple logo on the back of the iPhone 17 Pro for the first time in six years, according to a new leak ...

But when rebrands go wrong, it can be extremely costly for a business, draw plenty of ire online and, depending on the brand, ...

In 2023, Jaguar Land Rover revealed a major rebrand ... Longtime supporters said it felt like the brand was turning its back on its roots. Others felt the new JLR logo lacked character and identity.

Jaguar's most controversial production car to date will debut in near-production form later in 2025. The real thing is due in ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...