A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.

British car maker Jaguar Land Rover will invest £65 million (€77m) to expand its custom paint services, the firm announced on ...

Joining the fray seems to be Mazda, with Nikkei reporting that the company behind the Miata announced the adoption of a new ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

Campaign failures at Apple, Bud Light, & Jaguar show why boards must prioritize marketing oversight. Insights from Su-mei ...

While many Fintechs strive for originality, their branding often follows a predictable template: ...

The letter also critiques the new logo and graphic identity as disconnected from Jaguar’s core narrative of “modern luxury” and lacking the coherence expected from a brand steeped in history ...

I am a budget knife kind of guy through and through. I do love looking at more expensive knives, kind of like how I ...

Signed by as many as 30 members of the design team, the letter criticized the new logo’s design and the decision to rely on external input for a project so closely tied to Jaguar’s identity.