The new bespoke logo, written as JaGUar, has “seamlessly blended upper and lower case characters in visual harmony”, ...

But there's one car logo that's still drawing ire over three years after it was revealed. Kia is one of the most recognisable ...

Jaguar's ambition to seduce younger, richer drivers was on full display in Paris with a presentation of its newest prototype, ...

The font, the new logo that replaces the growler, the bar-thingy front and rear and an ad that made little sense to me when Jaguar spent several hours explaining it and I still don’t get after ...

The reaction to the new Jaguar logos and brand repositioning caused something of a stir across the world, especially the social media video that featured plenty of colour, but no cars.