Jaguar could be facing its own Bud Light moment after online backlash to a new ad Tuesday. The car brand released a new promotional video debuting its reimagined logo on its X account under the ...

One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

In fact, this week the Type 00 rocked up in Paris (during Paris Fashion Week of course, because this is the new JaGUar) and ...

Remember when Jaguar blew up the internet when it decided to rebrand? Sure, it feels like it was years ago, but really, it's only been three months since Jag's new ads threw people who had never ...

Jaguar stock has collapsed more than 17% since November 19 and the airing of its controversial advertisement: here's why ...

Although this isn’t an encouraging situation, Jaguar is undertaking a daring effort to reinvigorate its business for the future. Read on to see what’s new for Jaguar in 2025 and what to expect ...