In fact, this week the Type 00 rocked up in Paris (during Paris Fashion Week of course, because this is the new JaGUar) and ...

One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

According to Hussein M. Dajani, Petromin’s Chief Marketing Officer, "By harnessing AI, Volvo has transformed the way stories ...

Remember when Jaguar blew up the internet when it decided to rebrand? Sure, it feels like it was years ago, but really, it's only been three months since Jag's new ads threw people who had never ...

First look at Jaguar’s new all-electric era ► Type 00 concept lands in Paris► Concept previews first car of Jag’s new era This, then, is it – Jaguar’s brave new world made real. We’ve seen the ...

CEO Lynn Calder discusses the British brand's journey to bringing its rugged, off-road SUV and pickup to market.

It was America’s Eisenhower-decade; life was pretty good for most people and the collision repair industry, as we know it today, began to evolve.

B ack in the late nineties, Lincoln was putting the finishing touches on a very important new sedan that would go on to ...

For decades, Jaguar has been producing some wonderful and groundbreaking vehicles. From the D-Type of the 1950s, the iconic E ...

The concept’s unusual design was complemented by a strange ad campaign that made it unclear whether Jaguar was announcing a new car or its entry into the world of haute couture fashion.

The Drum catches up with Yann Caloghiris at SXSW, where he says the future for agencies is designing AI-powered experiences ...