One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

When you think of a successful car commercial, it probably involves an off-road SUV taking on rough terrain, or maybe an EV ...

Part of that rebrand is a new car, one that is almost as controversial as Jaguar's ad. That car, the Jaguar Type 00, has now been spotted testing on the road in Spain. It's not any less polarizing ...

For decades, Jaguar has been producing some wonderful and groundbreaking vehicles. From the D-Type of the 1950s, the iconic E ...

Discover 10 iconic spy movie cars that aren’t from James Bond films, featuring intense chases with the Audi A8, Jaguar E-Type ...

Some of the oddest car dashboards show a commitment to minimalism and dedication to displaying every possible control.

The driverless technology from Nissan Motor Corp., which uses 14 cameras, nine radars and six LiDar sensors installed in and ...

UK startup Longbow has emerged from stealth with plans for two EVs billed as "spiritual successors" to iconic British sports ...

The concept’s unusual design was complemented by a strange ad campaign that made it unclear whether Jaguar was announcing a new car or its entry into the world of haute couture fashion.

Jaguar stock has collapsed more than 17% since November 19 and the airing of its controversial advertisement: here's why ...