Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

In an audacious rebrand, Jaguar unveils the Type 00 in Miami, an electric concept car that upholds the British automotive ...

ICONIC sports car maker Lister – which has been around for some 71 years – has announced it’s pausing all of their future ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

Looking for a big V8 GT that looks good and sounds better, but don't want to break the bank? Step right this way.

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

Jaguar Land Rover has invested in a new paint system that will allow customers to choose from almost any colour they can ...

I am a budget knife kind of guy through and through. I do love looking at more expensive knives, kind of like how I ...

Aston Martin’s new CEO Adrian Hallmark said the company can be sustainably profitable—without continuation cars.

Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...