This is the most accurate replica of the XJ13 that there is,” Stew Jones says. “Jaguar won’t allow you to scan the original ...

JAGUAR Land Rover is to review the advertising ... The iconic British car manufacturer sparked outrage in November when it launched a glossy ad campaign with bright colours and catwalk models.

This all caps off a generally rough period for the company. Global sales took a nosedive over the last two years, crashing ...

Jaguar Land Rover (JLR) is undertaking a significant shift in its marketing strategy following a controversial rebranding campaign that led to a substantial decline in sales. The company is ...

Reports from the UK indicate Jaguar is in the middle of a review of its contract with Accenture Song, the ad agency that handled the British automaker’s controversial rebrand. Accenture Song’s ...

Woke backlash has struck yet again and this time it's among car giants Jaguar Land Rover who are currently on the search to replace their advertising agency after its controversial rebrand.

Jaguar's video ad, released in November, featured models in colorful, modern clothing but didn't show any cars.Jaguar "Jaguar's paced unveiling is a brilliant strategy to keep people talking and ...

The proof of success will be in the production model Still, not all of the ad veterans who spoke to BI had so much praise for Jaguar and its rebranding rollout. Christos Joannides, the founder and ...

Jaguar’s polarizing teaser video of the car brand’s makeover achieved exactly what it set out to do, according to its managing director: attract attention. The storied British marque has ...

told Business Insider that Jaguar changed too many things at once in its rebrand launch. Updating the logo is a "huge change" on its own, he said. Add in the conceptual ad that didn't have any ...