Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...
A South Australian RSL is searching for answers after a diary dating back more than a century was left at its doorstep ...
Antonio Banderas is transformed by the glory of his Bosch refrigerator. Hundreds of tools dating as far back as 1.5 million ...
Some ads are heartwarming, some hilarious…others plain bizarre. That’s the risk—spending millions only to leave viewers ...
As the car world lost its mind over Jaguar’s Type 00 reveal, I concluded Jaguar had no choice but to do something radical.
Entries close soon for a chance to win a glorious slice of 1960s nostalgia - and tickets are less than the price of a cup of coffee ...
In an audacious rebrand, Jaguar unveils the Type 00 in Miami, an electric concept car that upholds the British automotive ...
The UK's largest luxury car maker, Jaguar Land Rover (JLR), says it will invest £65m ($81m) to expand its bespoke paint ...
The controversial campaign debuted with a teaser ad featuring brightly dressed models but no cars and was described by Jaguar’s managing director, Rawdon Glover, as “bold and disruptive”.
instead of, “Where can I buy it?” Consider last November’s ultra avant-garde Jaguar ad. Instead of asking, “Where’s the beef?” we were left wondering, “Where’s the car?” ...
Pilots who have spent a lot of time and effort in search of the right Bonanza should consider this well-equipped 1999 example ...