--(BUSINESS ... “Company”) today revealed the logo for ASAP, the soon-to-be new name for the Company as it rebrands and evolves into its broader “deliver anything” model. The new ASAP logo ...

Trainer brand K-Swiss is rolling out a new brand identity and logo that it says better reflects the company’s history as the “only” heritage US tennis brand, according to Design Week.

Typically, these shapes are easily recognized–say, a fork for a business in the ... And the company appropriately takes a different approach to logo design. Instead of choosing a widely ...

And it goes against the recent trend of minimalist logos with little-to-no identity. Pepsi unveiled a new logo on Tuesday, which appears to take inspiration from its 1990s design amid a surging ...

She co-founded and chaired ... including consumer perception, colors, design, and its logo. Brand identity encompasses every way customers experience and perceive a business, from visual elements ...