According to tech industry analysis company TechJury, the number one result on Google search pages captures an average of 27.6% of all clicks. Search engine optimization (SEO) can boost your ...

According to BusinessDasher’s 2024 statistics, about 75% of consumers judge how credible a business is based on its website ...

Social media is essential for B2B lead gen, with LinkedIn driving 80% of leads. Intent Amplify® crafts data-backed strategies to convert engagement into sales. Book a consultation.

From allies to enemies: the cost of a Musk-Trump split. Washington (AFP) – The bitter clash between Elon Musk and Donald Trump has drawn a spotlight on the South African-born tycoon's businesses.

Buyer personas also help guard against team members using individual preferences or personal bias. Data and insights are currently able to inform marketing decisions, but the use of buyer personas ...

It is imperative for B2B marketing leaders to have trusted preferences built into buyer personas. Aligning with industry analysts benefits the vendor and adds reassurance for buyers.