A few years ago, everyone was clicking. Today, we’re all scrolling. Twitter, Pinterest, Facebook, and as of this week, Instagram and Medium - it seems everyone is getting on the infinite scroll bus.

Infinite scroll The dark pattern we see most is perhaps the simplest one. When you scroll in the Twitter or Facebook newsfeed, or follow the suggested video path in YouTube, there is literally no end.

The curious minds at Aperture explain how the addictive design of infinite scrolling is subtly damaging our mental health.

With infinite scroll, it's much easier for users to venture to the second page of results. Also: Google expands its shopping tools in time for Amazon Prime Day Still, many users seem to be a fan ...

StockTwits has added a couple of new features to its website recently, including a design that changes depending on the size of your browser or display and infinite scrolling. Howard Lindzon ...

Scrolling through content without end has implications for mental health and well-being, numerous studies show. “Infinite scroll” is likened to a virtual slot machine — which offers dopamine ...

Late at night, the writer, audio artist and sleep-deprived parent of a newborn, Ross Sutherland, is staring into infinity. Show more "And if you gaze long enough into an abyss, the abyss will gaze ...

Proposed US law would ban infinite scroll, autoplaying video The features drive addiction by exploiting our brains, Sen. Josh Hawley says. Kate Cox – Jul 30, 2019 12:32 pm | 234 ...

Infinite scrolling, ... More than half of teenagers are reporting symptoms of clinical dependency on social media and APA blame design features in social media as one of the culprits.

The infinite scroll is interaction design’s answer to our penchant for endlessly searching for novelty. Certainly, there are technical reasons for the scroll’s increasing ubiquity.