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Indian-origin influencer makes Rs 34 crore from sale of 'traditional' hair oil: 'Wanted to create a shortcut...'
Erim Kaur and her grandmother worked on formulating a blended hair oil for six years before eventually arriving at a ...
30-year-old influencer made $4 million in sales by creating a luxury hair oil brand rooted in Indian traditions
Hair-oiling is an ancient Indian tradition that has recently become a social media trend, with almost half a million TikTok ...
ABP News13d
9 South Indian Beauty Rituals You’ll Want To Try
South Indian women often use a natural face pack that's made of turmeric, curd, and gram flour. This face pack brightens the ...
30-Year-Old Woman Earns $4 Million By Selling Hair Oil Inspired By Ancient Indian Traditions
A 30-year-old Indian-origin influencer is gaining popularity online for generating $4 million (approximately Rs 34 crores) in ...
London-based Indian-origin influencer builds $4 million luxury hair oil brand inspired by Indian traditions
Erim Kaur, a London-based entrepreneur, has built a $4.2 million luxury haircare brand, ByErim, leveraging her large social ...
London based woman turns ancient Indian hair oil tradition into $4 million business - here’s how
London entrepreneur Erim Kaur founded ByErim in 2019. The brand centers around the ancient Indian hair oiling ritual. Its signature hair growth oil, M ...
What to Wear to an Indian Wedding: A Style Guide From Top Designers
A typical Indian wedding begins with a mehendi—a lively, pre-wedding ritual where henna is applied to guests’ hands and feet. This vibrant daytime event sets the tone for the rest of the wedding ...
NBC Bay Area7d
30-year-old influencer made $4 million in sales by creating a luxury hair oil brand rooted in Indian traditions
Erim Kaur, entrepreneur and influencer, made $4 million in sales after founding a hair-oil brand rooted in ancient Indian traditions. London-based Kaur has over 700,000 followers on Instagram and ...