India's apparel market is transforming remarkably, characterised by vibrant growth and evolving consumer preferences. The ...

Ranveer Singh has led the way in pushing streetwear boundaries with loud prints, oversized fits, and sneaker culture. His ...

Indian elites and Bollywood stars are embracing 'quiet luxury,' ditching loud logos for understated elegance. This trend, ...

A bold wave of innovation has arrived in Indian fashion, and it starts with color. Diadem, one of Chennai's most iconic ...

Black is back with a bang – here's all the inspiration from our favourite Bollywood celebrities to nail the sari looks ...

Summer’s trends are easy on the eye and pocket. The even better news: Most styles have staying power to work all year. Our ...

Usha Vance, the first Indian-American Second Lady of the United States, just turned the New Delhi tarmac into a fashion ...

Gen Z's demand for affordable, trend-driven jewelry is reshaping India's market, with fast-fashion options gaining popularity ...

ELLE India speaks with Nikhil Sinha, Director of Amazon Fashion India, on the future of fashion e-commerce and Amazon's ...

Marketers should take note of these trends as they offer a contextual way to enter consumer conversations. India has one of the biggest fashion and beauty markets in the world with domestic and ...

"He has a very refined, classic approach to fashion—nothing too flashy, no heavy embroidery—so the challenge was to create ...