The spending has increased 25-35 percent year-on-year from IPL 2024, and brands are finding it a value proposition, with ...

The third season of the acclaimed video series underscores the contributions of Tata Projects to India’s infrastructure and ...

Vishal Singh, Country Head India, Xapads Media, writes that contextual advertising lets brands be present in the moments that ...

The Vidarbha Pro T20 League announced Umesh Yadav and Jhulan Goswami as brand ambassadors. This move aims to inspire local ...

The American Express credit card reward points can be redeemed against gift vouchers of various hotel brands, OTAs like Yatra ...

From radiant skincare and bold lip colors to breezy footwear and mood-lifting fragrances, these new launches are designed to ...

Washington Nationals star Dylan Crews hit the trends recently with his incredible catch. The ace hitter started his MLB ...

Rahul Dayama explains how the brand’s anti-sprawl strategy—no new categories, no physical stores—is helping it stay efficient ...

The Indian Premier League turns 18 in 2025! Celebrate the journey of cricket, glamour, and global dominance that reshaped ...

Shefali Johnson and Jatin Varma discuss Comic Con's growth in India, hinting at expansion to tier-2 and tier-3 cities.

His company targets NRIs, who are highly active during the IPL season ... over 65 brands. JioStar’s Chief Business Officer, Ehsan Chatterjee, stated, “Cricket in India is no longer just ...

In IPL 2025, KKR retained Varun, considering his importance and consistent performance. He was paid a whopping 12 crores, a ...